19 mai 2026
How can reusable packaging systems scale across Europe?
This is the question at the heart of the BUDDIE-PACK final event, taking place on 19–20 May 2026 at the Reuse Economy Expo in Paris.
How can reusable packaging systems scale across Europe?
This is the question at the heart of the BUDDIE-PACK final event, taking place on 19–20 May 2026 at the Reuse Economy Expo in Paris.
After years of research and real-life testing, the project is ready to share its results — and help shape the future of reuse in Europe.
Two Days to Discover, Exchange and Act
At the Reuse Economy Expo (Porte de Versailles), BUDDIE-PACK will bring together key players from across the value chain: industry leaders, innovators, policymakers, and circular economy experts.
🎯 Objective: move from pilot projects to real-world scaling of reusable packaging systems
Experience BUDDIE-PACK at Stand D24
At the heart of the event, the BUDDIE-PACK stand (D24) will offer a hands-on experience of the project’s results.
🔍 What to expect:
Real reusable packaging prototypes tested in operational conditions
Insights into material circularity with recycled plastic samples
Key results and data visualised through infographics
Policy briefs with concrete recommendations for Europe
💬 Meet the partners, ask questions, and explore opportunities for collaboration and replication.
A High-Level Policy Roundtable
📅 May 19, 2026
One of the highlights of the event will be a policy roundtable bringing together experts from research, industry, and EU policy.
Moderated by: Lia Huybrechts (Searious Business)
With contributions from:
University of Sheffield
European policy representatives
Citeo
(Re)Set / R3Pack
Key question: how do we scale reuse in Europe?
The discussion will address:
The need for harmonised EU rules
How to make reuse systems economically viable
The role of infrastructure and investment
How to drive consumer adoption
Which policy incentives can accelerate change
💡 Based on concrete results, the session will translate project learnings into actionable policy recommendations, directly feeding into ongoing EU discussions (including PPWR).
Masterclass: Real Solutions, Real Insights
📅 May 20, 2026 – 13:00
Dive deeper into the operational reality of reuse systems with our masterclass:
Reusable catering & take-away trays: a cross-case perspective with Vytal and Uzaje
🎤 Featuring:
Florence Isnard (IPC)
Jordan-Paul Bon (Vytal)
Catherine Rouannet (Noww)
👉 Discover:
How reuse systems work in practice
What drives (or limits) consumer adoption
Key operational and business learnings
What it takes to scale
An interactive Q&A will give participants the opportunity to engage directly with experts.
From Project Results to European Impact
BUDDIE-PACK goes beyond innovation — it delivers solutions ready to scale.
At the event, dedicated policy briefs will present clear recommendations to:
Align regulations across Europe
Support investment in reuse infrastructure
Strengthen economic incentives
Accelerate the transition from single-use to reuse
🎯 The goal: turn project results into real policy and market impact
Join the Movement
📍 Paris Expo Porte de Versailles
📅 19–20 May 2026
📌 Stand D24
Whether you are a policymaker, business, or circular economy actor, this is your chance to:
✔ Discover what works
✔ Connect with key stakeholders
✔ Be part of the transition to reuse
Let’s move from pilots to scale — together.