BUSINESS-DRIVEN SYSTEMIC SOLUTIONS FOR SUSTAINABLE PLASTIC PACKAGING REUSE SCHEMES IN MASS MARKET APPLICATIONS
BUSINESS-DRIVEN SYSTEMIC SOLUTIONS FOR SUSTAINABLE PLASTIC PACKAGING REUSE SCHEMES IN MASS MARKET APPLICATIONS
The general objective of BUDDIE-PACK is to develop and demonstrate sustainable strategies for reusable plastic packaging (RPP) in the food and cosmetic/personal care sectors.
Six specific objectives have also been developed:
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Developing technological solutions for the design and manufacture of packaging with the appropriate functional properties required for reuse
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Understanding consumers' expectations with regards to RPP, what they find acceptable, and assessing drivers and barriers to behaviour change
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Developing sustainable business-driven strategies offering profitable economic models to RPP
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Ensuring safety, risk management and reduce microplastics release in the environment
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Carrying out large scale TRL8 demo trials to validate RPP along the value chains from a technical, economical and social point of view
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Promoting reusable plastic packaging across the EU